Fort Lauderdale is Trying to Lure Away Bay Area Coders With Promises of Paradise and Tax Breaks

The Bay Area tech scene has been hit hard by a series of layoffs, and now Fort Lauderdale is trying to take advantage of the situation by stealing away some of our best coders.

Digital ads around the Bay Area, on EV chargers and digital ad platforms at shopping malls, have recently been showing off a dreamy beach scene with a lifeguard tower, along with promises of a plethora of tech jobs in Fort Lauderdale.

The ads also include a URL that leads to a website suggesting lower taxes in the Sunshine State. This could be a major draw for highly compensated Bay Area staff, especially when coupled with the lower cost of living in Fort Lauderdale. It’s a savvy move by the city to try and lure away our best talent at a time when the tech industry is struggling.

While it’s understandable that workers might be attracted to the idea of a new start in a sunny paradise, we’re sure the Bay Area’s coders are among the best in the world, and we’d hate to see them go. With so much uncertainty in the tech industry, it’s hard to know what the next few months will bring, but one thing is for sure: Fort Lauderdale is making a play for our best and brightest.

Thomas Smith

Thomas Smith is a food and travel photographer and writer based in the San Francisco Bay Area. His photographic work routinely appears in publications including Food and Wine, Conde Nast Traveler, and the New York Times and his writing appears in IEEE Spectrum, SFGate, the Bold Italic and more. Smith holds a degree in Cognitive Science (Neuroscience) and Anthropology from the Johns Hopkins University.

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